Transitioning from Workplace to a new employee engagement platform by August 2025.
This move is part of Heineken's ongoing commitment to enhance internal communication and foster greater employee connectivity. With Blink, employees will have access to a wide range of features and resources designed to streamline workflows, facilitate collaboration, and strengthen the sense of community, advocacy and recognition within the organisation.

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ATTENDEES

Ingrid Meier – Business owner and Head of Integrated Communications Sonam Sadnani – Workplace Community Lead Jack Wai – On Tap Content Manager Iban Rosier – Domain Architect Nebojsa Zivanovic – Collaboration / End-user devices team Lucy Todorovska – Manager HR,CA,Legal Technology Rene Heckler – Product Owner D&T

Employee advocacy goes beyond just sharing company news; we want to engage and empower employees to share exciting company initiatives with their external networks.
Being able to share content on the internal platform is a must, and being able to recognise and reward employees through the platform is a plus.
#WeAreHEINEKEN
We build true human connections and break down barriers because we believe great moments of shared experiences are the best in life
Introducing your Blink team
Matrina
Enterprise Partners
Gavin
Head Of Product & Engineering
Alex (remote)
Enterprise Solutions Consultant
MJ (remote)
Head of Implementation
Ana (remote)
Head of Business Operations
Flo (remote)
Head of Customer Success
Table of contents

Here:

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Session overview
Background and Context
What we have learned so far.
Company Introduction
Brief introduction of the solution provider company.
Solution Components
Overview of main components of the proposed platform.
Demo; Alignment with HEINEKEN &
How the solution aligns with HEINEKEN'S goals and values.
BACKGROUND & CONTEXT
Heineken has been using Workplace by Meta for the past six years as its primary employee engagement tool. This platform has successfully connected employees across various functions and regions, promoting transparency and sharing best practices. However, with Meta's recent announcement to discontinue Workplace, Heineken needs a new solution to maintain and improve their current engagement and communication strategies.
Workplace legacy

1

6 Years of Workplace
HEINEKEN has used Workplace by Meta for employee engagement since 2019.

2

Global Connectivity
Workplace connects HEINEKEN employees across functions, regions, and markets.

3

Transparency Champion
It's a source of radical transparency and best practices sharing.
Current Workplace impact
Workplace has achieved
"45k active users but with townhalls normally only 15k people watch it"
Flat communication lines
It connects employees from executives to local teams efficiently.
Knowledge sharing hub
Workplace serves as the largest source of case studies and best practices.
Microsoft Teams
WP/TEAMS integration project was not completed due to announcement.
Introduction to Blink.
Heineken is seeking a new engagement tool to replace Workplace by Meta, addressing its limitations and enhancing its capabilities. The new solution must integrate seamlessly with existing tools, boost user engagement, support robust content management, and adhere to strict security standards. The transition must be completed smoothly before August 2025 to maintain the current momentum and meet Heineken’s long-term digital transformation goals.
90% adoption and an app employees open 7 times a day.
Founded in 2015 and with offices in London, Boston, and Sydney, Blink is a Leader in the G2 Grid® for Best Employee Engagement Software and named in the 2022 Deloitte Technology Fast 50.
On-demand translation to 90+ languages
Operating company specific look and feel
Migration from Workplace
We have developed processes and tools to migrate your data from Workplace to Blink. Our experts will guide you through migration and beyond with a focus on driving improved adoption, engagement and value.
Migrate all your employee communications and upgrade to Blink’s employee super-app.
  • Two-way communication augmented with an integrated activity feed
  • A single mobile first application for all company interactions, providing a seamless experience across the entire workplace
  • Configurable and scalable: easily scales and supports organizations of all sizes
  • Enterprise-grade security with advanced compliance features, ISO27001 and Cyber Essentials Plus certified
Specialist DEX Implementation
To ensure a seamless and effective implementation of our Blink platform, we are proud to collaborate with Cocentric, a leader in Digital Employee Experience (DEX) solutions. As our specialist partner, Cocentric brings unparalleled expertise in DEX implementation and change management, making them the ideal partner.
By partnering with Cocentric, you gain access to their extensive knowledge and innovative methodologies, ensuring that your digital workplace transformation drives meaningful business results and empowers your workforce.
90% Adoption with Blink + Cocentric
Cocentric has a proven track record of successfully implementing and integrating advanced digital workplace technologies to enhance collaboration, productivity, and employee engagement.
Their comprehensive approach, centred on understanding the unique needs of each organisation, ensures that the transition to the Blink platform will be smooth and effective. With a focus on continuous support and strategic planning, Cocentric will guide you through every step of the process, from initial analysis to long-term success.
New features required
Features of Blink
Ease of Access
"Ensuring ease of use is a must"
Adoption of 90% across every worker with a focus on deskless engagement
Security concerns with BYOD, requiring a frictionless yet secure approach.
Improve Utility
Integrations with Sharepoint and Teams to give employees seamless access to documents and files across tools.
Advocacy
Creates an equitable experience for all HEINEKEN employees
Analytics + AI
Leverage AI to find the biggest brand advocates across the Globe and share
Refine
Utilise data analytics to identify trends and make informed decisions. Customisable dashboards and reporting capabilities for management to track and measure employee engagement.
Grow
What next.
Where does this new partnership with Blink take you on your journey of employee advocacy transformation?
EASE OF USE
Brewery worker engagement
Brewery worker engagement has been a challenge, so ensuring the accessibility and ease of usage is a must.

1

Accessibility
The new platform must ensure easy access for brewery workers.

2

User-Friendly Interface
Ease of usage is crucial for engaging brewery workers.

3

Hybrid Compatibility
The platform should be accessible on mobile devices for on-the-go workers.

Line manager Activation Strategy - for brewery worker /deskless engagement

Enabling line managers to invite their direct reports to join Blink: Line managers can increase activation rates by sending invites to their direct reports Line managers have oversight of their unactivated direct reports via their ‘My Reports’ page Invites can be sent via invite links, QR code or text Line managers are prompted to send a welcome message when their reports activate their accounts Line Manager Invite Tutorial Video.MOV

Enterprise security without friction

Secure alternative to Identity and Access Management to In the age of a digital workplace, employees are becoming increasingly mindful of their privacy — especially when it comes to their private mobile devices. Deskless workers are no exception to this as they are entering the era of frontline digitisation. For enterprise organisations, this proses a tricky challenge as they aim to strike a balance between necessary security measures and user autonomy. Blink's "MDM-lite" approach provides a non-invasive, yet secure connection to workplace apps and critical communications without the heavy-handed approach of traditional Mobile Device Management (MDM) solutions. MDM Lite for Frontline Deskless Workers - With Blink

Activation & Gamification

Activation of employee accounts is a key part of the onboarding process. We use gamification techniques to encourage line managers to activate their accounts and explore the platform to promote it to their employees. This not only increases engagement but also helps managers become familiar with the platform's features and functionalities.

Activation & Nudging

Dashboards require conscious effort to utilise successfully. While this can be very effective, we have also seen a lot of success through sending insights in the Feed to managers and frontline workers. For example, we can trigger Feed post nudges to specific individuals or teams to complete onboarding surveys, share scorecards with external data, and recognise top posters and commenters, etc.

Tasks in the Feed

By creating feed posts from other core systems drives continued utility and engagement, Blink can become the one app to access them all. These integrations allows for seamless access to important information and tasks within the Blink app, maximizing productivity and ensuring that nothing gets overlooked. With the ability to create feed posts from various core systems, employees can easily stay updated and engaged without having to switch between multiple applications.

INTEGRATIONS
Microsoft, Unily, Digital Signage + Kiosks
Preference for fewer standalone tools, aiming for a unified experience.

PDF file

MS365 overview.pdf

1 MB

"Integrations with other tools such as Sharepoint and TEAMS to ensure our employees are able to seamlessly access documents and files and have quick access across tools"

1

SharePoint Integration
Seamless access to documents and files stored in SharePoint.

2

Teams Integration
Quick access between the new platform and Microsoft Teams.

3

Cross-Platform Functionality
Ensure employees can easily navigate between integrated tools.
Employee advocacy
Unleashing the power of HEINEKEN employes to become content creators, and make it easier to curate the stories...
Internal Sharing
Employees must be able to share content on the internal platform.
External Networks
Empower employees to share company initiatives with external networks.
Recognition System
Ability to recognise and reward employees through the platform is a plus.
#WeAreHEINEKEN
Leadership engagement features
"Leadership engagement where our leadership and management teams can not only connect with one another but also write humanised and thought leadership pieces alongside their communications teams. In this case, drafting rights access and the ease of managing the access is crucial"
Humanised Content
Leadership can write thought leadership pieces alongside communications teams.
Access Management
Easy management of drafting rights access is crucial.
Inter-Leadership Connection
Platform enables leadership and management teams to connect with one another.
Nokia - "Corporate comms is dead"
Building Connection
Allow your leadership team to be accessible and visible through one-single communications channel.
Real-Time Feedback
Through targeted Polls and Surveys, create an instantaneous feedback loop with your workforce, keeping leadership aligned to what really matters to them.
Keeping Up To Date
Enable your leadership to share key messages and updates to your employees through dynamic media.
Passive Engagement
Keep a pulse on how effective your communication strategy has been by tracking live metrics.
Organisations recognise the need to ditch traditional, corporate, one-way communications and reach employees where they are in a style and format that resonates.
Blink will allow you & your and Team Leaders to truly connect and engage with their teams in a way that resonates with the Tik-Tok Generation
Content Curation v's Creation
Creation → Social media style image editing and content creation makes the creation of compelling and engaging content enjoyable and easy.
Familiar end user experience
Built-in image editor
Story view for higher engagement and bottom up generated content
Curation → From laying out the feed page to best suit the content your org wants to share to means of promoting content to increase engagement and awareness, we've got the tools you need.
Boost any users post to increase it's prominence and increase engagement.
Group posts based on topic or audience and decide where they appear on the feed.
Live demo

1

Platform Access
Demonstrate how to access the new engagement platform.

2

Navigation
Show key navigation features and user interface.

3

Core Functionalities
Highlight main features addressing HEINEKEN's requirements.
Live streaming + Events with Blink
Blink allows you to easily integrate live streaming and events into your content strategy. From live video broadcasts to interactive virtual events, Blink provides a seamless experience for your audience. Engage with your viewers in real-time, build excitement around your brand, and create memorable experiences that will leave a lasting impact.
Blink will work with HEINEKEN to understand the requirements for Live Streaming + Events to ensure no feature loss.
Analytics and AI capabilities
Engagement Metrics
Track post performance through engagement rates.
Campaign Comparisons
Create and compare campaigns for better insights.
User Engagement Tracking
Identify most engaged users for employee advocacy.
AI- Sentiment Analysis*
Listening across, everything in the feed to give HEINEKEN a pulse on what topics are trending and overall sentiment

AI-ASSISTED CONTENT

Heat maps Heat Maps Blink will use AI and guide you when to post based on heat maps that analyse historical data of user engagement at different times throughout the day. This feature will help optimise your posting schedule and ensure maximum reach and impact for your content. Blink Assist Blink Assist, powered by AI, will offer suggestions and insights for post creation, helping you generate compelling and relevant content to increase user engagement. Blink Assist

Recognition insights

Read more Kudos Using our custom employee recognition micro-app, we cantrack: Total number of recognition posts over last 30 days (filterable by custom date range) Popular posts that are getting the most reactions Breakdown of posts by recognition category Leaderboard of who is sharing the most recognition posts

Feed analytics

Feed analytics will cover all aspects of Feed including: Show key metrics such as engagement, reach, views, likes, comments, acknowledgements (can be summarised by month) How metrics are changing over time Breakdowns by department, location, manager, team, and job title Manager leaderboards so you can measure performance Recommendations for change to maximise Feed reach

Chat analytics

We treat user’s chat data sensitively. Our chat analytics will focus on your channel and chat usage and how you can optimise them. We’ll provide a summarised level of the kind of messages employees are sending - for example, posting in chats vs channels or messaging managers vs peers.

Platform access

User profile management

Blink offers a number of options when it comes to managing your user account details and keeping them in sync with your system of record. User account management options SCIM 2.0 → industry standard API protocol CSV via SFTP → scheduled batch sync Manual bulk upload → via Blink admin portal Manual UI updates → via Blink admin portal Click here

Team provisioning

You can import your team structures into Blink automatically or create them manually to tailor communications and manage access to Hub resources. Managing team membership in Blink SCIM 2.0 → industry standard API protocol Automated rules → based on user profile fields Manual rules → add individuals to a team via Blink admin portal Reporting Teams → created automatically based on employee/manager hierarchy Click here

Industry references - Front line deskless workers with global dispersed brands
Customers like HEINEKEN
Kinetic Transit
15 Globally dispersed brands
50,000 employees
Nokia
130 Global locations
87,000 employees
ID Logistics
18 Globally dispersed brands
38,000 employees
Other Enterprise customers
Apollo Tyres
Multi Language
Domino Pizza
Franchise Model
The NHS
Security
Arriva
Leveraged Blink as an IdP
Platform roadmap
Explain what the strategy for the future development of the platform is and indicate timelines for at least the next 2 years.

1

Social Enterprise Next Gen

2

Employee Voice

3

Task Management
Implementation strategy

1

Strategy Overview
Present the overall implementation approach for HEINEKEN.

2

Timeline
Outline key milestones to meet the August 1, 2025 deadline.

3

Resource Allocation
Discuss the resources needed for successful implementation.
STRATEGY OVERVIEW
Implementation Approach for HEINEKEN

Desk-less vs Desk-Based Approach

Desk-based Workers Desk-based workers typically have access to a computer or laptop and are able to work from a fixed location. They may have more consistent and reliable access to the internet and are less "on the move". This means that engagement apps for desk-based workers can be more information-dense and content-rich, with a focus on productivity and efficiency. Desk-less Workers Deskless workers, on the other hand, are often on their feet and working from various locations throughout the day. They may have limited access to a computer or laptop and may rely more heavily on their mobile devices. This means that engagement apps for deskless workers should be designed with simplicity and ease of use in mind, with a focus on providing the most important information quickly and easily. Deployment Strategy Blink connects and enables not just your frontline workers, but those behind a desk as well. It's important to design Blink so that it suits the needs of both your frontline staff and your desk-based staff while taking into account their unique differences. Rolling out an employee engagement app to both your desk-based workers and desk-less workers shouldn't differ in terms of process and actions. However, the incentive that compels your desk-based employees to join Blink versus your desk-less employees will differ. Each group has unique needs and wants that should be accommodated by the platform being introduced. Defining what the real "hook" is for each group will ultimately drive the success of the project and is a core part of our ethos. Desk-Less Hooks Hub Integrations (SSO): frontline workers have too many passwords and challenges locating necessary content. Seamless SSO access via the Blink Hub to critical content in your existing systems, such as payslips, is game-changing and time-saving. Localised feed support, team chat groups, and immediate access to management: increases peer-to-peer communication as well as boosting recognition & engagement for workers who've previously felt disenfranchised or forgotten. Automated notifications: Employees can be notified about personally-important or work-critical information immediately - including real-time shift availability, payslip availability, or time-sensitive training as just a few examples. All streamlined in one place instead of in disparate systems. Digitised processes/forms: Less time spent by team members on time-consuming tasks by offering digital forms for holiday requests, expenses, reporting incidents, maintenance issues, and more. Totally customised to your needs. Our customers have direct access to our Product team. Our top requested features can be found here: Blink Product Portal Externals in Blink Many of our organisations manage some form of agency, temporary or bank staff on Blink. Franchising contracts & driver shortages in the UK mean transport customers are frequently sharing staff (Go Ahead, Stagecoach, Metroline). NHS Fife manages bank staff on Blink scaling up or down depending on demand. Some healthcare customers, such as Elara Caring, also involve patient communities on Blink. We also have customers using our company structure to manage multiple brands/subsidiaries centrally, while giving them a unique brand experience. Our team & permissions structure allows you to configure the content displayed in the Feed & Hub by group. This means external users can exist in the same environment as permanent staff but have restricted view/access. Some organisations also opt to provide a separate platform altogether for subsets of users, managed by nominated admins.

Timeline

Onsite Launch with Blink

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Resource allocation
Driving business transformation & Organisational change management
Security and privacy measures
Security Protocols
Blink takes a comprehensive and proactive approach to security, incorporating best practices for a highly scalable, available, and secure cloud application. Our security infrastructure is built with a security-by-design mindset, starting at the foundational level with protocols such as password hashing, routine security assessments, least privilege access and security-focused software development.
Regular Audits
We monitor performance and efficacy of our security controls through both internal and external audits, control measure assessments, penetration and network vulnerability testing, amongst others.
CREST certified security partners are engaged at least annually to conduct audits, assessments and tests.
Data Protection
Blink is committed to protecting and honouring customers' privacy rights. Our comprehensive privacy compliance program is aligned with regulations such as the GDPR. In addition, Blink provides a robust set of in-product data protection and admin controls to give you greater visibility and control over your data.
Support services

1

Blink. And you have support.

helpdesk.joinblink.com

Blink Help Center

2

24/7 Support for employees
Customers can reach out to support around-the-clock to ensure timely assistance and resolution of issues. Blink offers 1st, 2nd and 3rd line functional and technical support to your users wherever they may be at the touch of their fingers.

3

Customer Success for HEINEKEN
HEINEKEN will have Senior Customer Success Manager who will be responsible for your ongoing success with Blink. You will have regular check-ins and Success Reviews, QBR's to ensure you achieve the optimum value from Blink.

4

Resources
Easy in-app access to the Blink help centre for both end users and platform admins, allowing for interactive engagement with how to articles, playbooks such as user and administration guides, launch kits and other resources such as feature documentation to drive self service.

5

Community Support
As part of our ongoing commitment to deliver customer excellence, we offer an array of community sharing opportunities including quarterly product webinars, monthly thought leadership webinars, 'Blink Insiders" in person events. These sit alongside our Customer Advisory Board and Customer Community forums.

6

Seamless and regular deployment
Blink releases regular updates, patches and new features based on customer feedback and market trends, ensuring that the platform remains state-of-the-art. These are performed whilst the system is running, requiring no down time.

7

Ongoing Training
Blink is intuitive and easy to use, coupled with detailed feature documentation and in-app tooltips to ensure continued adoption of newly released functionality for added value.

8

Product roadmap overview
HEINEKEN will be kept updated on future enhancements and given the opportunity to participate in the outlining of future priorities. We have an online portal where existing customers can come together to suggest new features, vote on their favourite ideas, and track the progress as the development team bring these ideas to life.
Q&A session
Common FAQ's
How will data migration be handled?
Explain the process for migrating existing data from Workplace to the new platform.
What's the user adoption strategy?
Discuss plans to encourage user adoption and maintain high engagement rates.
How customisable is the platform?
Address the extent of customization available to meet HEINEKEN's specific needs.
Thank you + Next steps
LOOK AND FEEL
HEINEKENS custom home page
Mobile custom views